Event Time/Date: April 6th at 11 AM PDT / 2 PM EDT.
Join Rakuten Advertising and their Premier Partner team at Google to explore how YouTube fits into the eCommerce media mix. With YouTube viewership trends skyrocketing in favor of the media platform, Google illustrates how YouTube Ads are a valuable addition to the marketing funnel from top to bottom. In partnership with Google, Rakuten Advertising will share how we incorporate YouTube campaigns strategically to drive online sales and revenue for our eCommerce clients.
Key Event Takeaways:
- Be where consumers are: on YouTube - With viewership up significantly with Covid-19, more users than ever are on YouTube and using it to make purchasing decisions.
- Fill the entire marketing funnel through YouTube – Grow brand awareness, increase purchase consideration, and drive sales using YouTube’s robust offering of media campaigns.
- Right time, right place, right message – Discover YouTube's best practices to find potential customers, deliver your brand message, and generate real sales results.
