What happens when CTV formats work together instead of one at a time? Drawing on a study run jointly by Omnicom Media Germany and Rakuten TV Enterprise, this fireside chat compares a single pre-roll with four touchpoints combined: OEM homescreen, in-app billboard, pause ad and pre-roll.

Expect practical takeaways on ad recognition and brand recall, on repeated versus varied creative, and on how to plan a multi-touch CTV campaign.