Award Categories & Descriptions

Advertiser of the Year

The winner will represent an Advertiser that has seen exceptional performance in the Rakuten Affiliate Network. Advertisers nominated for this category are doing everything right when it comes to managing an affiliate program, including strong consumer offers, strategic publisher partnerships and high overall engagement in the channel.  

 

Publisher of the Year

The winner will represent a Publisher that has seen exceptional performance in the Rakuten Affiliate Network.  They continuously deliver when it comes to quality traffic, new customers, as well as meeting the objectives of their affiliate partners. They are a Publisher that understands how to create ‘win-win’ relationships and is constantly innovating.  

 

Best New Publisher 

The winner will represent a new Publisher that has achieved tremendous growth in the network in the last 12 months. This Publisher proactively provides new and innovative opportunities for their brand partners, and is successful in delivering quality traffic, new customers and meeting any other specific partner objectives. They are a great negotiator, and their offering contributes to the growth of the affiliate marketing industry.  

 

Manager of the Year (Advertiser) 

The winner will represent the Affiliate Manager for an advertiser that continually outperforms and exceeds targets. They will consistently find ways to go above and beyond to create strong partnerships while optimising all aspects of their program. 

 

Manager of the Year (Publisher) 

The winner will represent the Affiliate Manager at a Publisher who continually outperforms and exceeds targets. They will consistently find ways to go above and beyond to optimise every relationship and truly understand the needs of Advertisers. 

 

Best Creative Strategy & Execution  

The winner will represent an advertiser utilising Rakuten Advertising’s Performance Solutions who has shown excellence through their creative strategy and execution. 

 

Best International Strategy  

The winner will represent an advertiser or Publisher demonstrating and successfully executing a global strategy. This award signifies constant improvement and dedication to the expansion of affiliate partnerships and the overall affiliate program beyond their borders. 

 

Best Multi-channel Performance 

The winner will be an Advertiser or Publisher who demonstrates exemplary use of multiple performance marketing channels by showing innovation and proven growth. Channels can include Affiliate Marketing and channels offered by our Performance Solutions team (Display, Search, Social).  

 

Campaign of the Year  
The winner will represent an Advertiser or Publisher that has developed and executed a successful campaign in the last 12 months, and can showcase innovation, the optimisation of results and improved success for both parties.  
 

Innovation Award 

The winner will represent an exemplary Advertiser or Publisher working with Rakuten Advertising that thrives in novelty, originality and constant improvement. The winner can showcase strong adaptation skills, and the use of innovative technologies such as video, mobile, O2O and virtual reality.   

 

Advertiser's Choice Award 

The Advertiser's Choice Award will be bestowed on the Publisher with the most number of votes from the Rakuten Affiliate Network Advertiser community. This is our Advertisers' chance to tell us which Publisher has demonstrated strong growth and impressive results for your program.  

 

Publisher's Choice Award 

The Publisher's Choice Award will be bestowed on the Advertiser with the most number of votes from the Rakuten Affiliate Network Publisher community. This is our Publishers' chance to tell us which Advertiser has fostered strong partnerships and have delivered strong results.