Bio: 

Vicki McRae is a proven leader in integrated brand marketing and driving creative strategy. She has a passion for building brands, teams and bringing creative ideas to life to help drive businesses forward. McRae currently serves as the vice president of Brand & Creative at Rakuten Rewards, where she is responsible for the company’s evolving brand. From positioning to visual brand identity, tone and voice, her team develops creative that inspires and motivates consumers. She leads a talented team of creative directors, designers and writers while overseeing brand and creative strategy and research, among other key brand functions.

Previously, McRae led the brand strategy, creative and production teams at Credit Karma and, before that served as the Head of Marketing for North America at Nokia Technologies. She also managed brand and marketing programs at world-renowned advertising agencies like FCB Global and Laird + Partners. She managed strategic campaigns for global clients like Levi’s, Electronic Arts, Air New Zealand, Donna Karan and Estee Lauder.

McRae resides near San Francisco in Marin County with her husband and two daughters.