Mike Chin

Company: Rakuten Advertising

Title: Senior Vice President, Client Services – Retail

Bio: Mike Chin is the Senior Vice President of Client Services for Rakuten Advertising and leads the support of affiliate and performance solutions clients with a focus on the US retail sector. Prior to joining Rakuten Advertising, Mike advanced through multiple roles over a nine-year tenure at Macy’s, culminating in his role as Group Vice President of Digital Media where he led Affiliate, Paid Search, SEO, Display, Social Media, and Monetization. Before Macy’s, Mike built his deep affiliate knowledge and expertise over eight years at BeFree/Commission Junction on both the advertiser side with retail, travel, and financial services clients as well as on the publisher side in new business development.