Parasocial relationships are a one-sided psychological bond that an individual forms with a media figure, such as a TV personality, influencer, or podcast host. Parasocial relationships are increasing rapidly in today's culture with the popularity of reality television, podcasting and influencers.

Join us to hear about the intricacies of parasocial relationships, influencer connections and the nuanced art of fostering authenticity with new audiences. Uncover strategies that bridge the gap between TV/podcasting and consumers in the ever-evolving digital landscape.