The marketing mastermind behind Beats by Dre, Omar Johnson raised the bar on what it means to go viral, elevated influencer marketing to a new level, and turned Beats from a phenomenon into a movement. How? He believes that all marketing is B2H (Business to Human)–a human-centric approach to marketing that combines people, product and storytelling to create amazing experiences and an authentic sense of purpose for your brand. Drawing from his experiences at Nike, Beats, Apple and several tech startups, Omar shares his inside tips and methods for delivering incredible experiences to customers and employees.