Senior Director, Merchant Partnerships
Dealmoon operates the leading social shopping community & KOL network for Chinese expats around the world, as well as e-commerce advisory platform for global consumer brands seeking to reach Chinese-language shoppers. Providing not only product and shopping tips but also life guidance on how to adapt to their new homes outside China, our platform has more than 13 million followers.
Dealmoon’s niche audience are the highly sought after demographic of Female Chinese consumers, aged 18-35. They are the decision makers for their households and are affluent, engaged, independent, tech-savvy and mobile first, who both follow and influence one another through their shopping experiences.
The ideal consumer are people who can read Chinese and are interested in being connected with other individuals who are going through the same experiences and challenges they are. We do have more of our content in the Chinese language areas of the platform so consumers who can read Chinese are able to take full advantage of the advice and interactions from other members of the community and our editors. However, since Dealmoon.com is in both Chinese and English, any consumer who wants to save money and take advantage of best of Web products and pricing will enjoy our site.
Globally, we have 6 regional sites - our main platform, Dealmoon.com, with users primarily based in the United States, Canada (Dealmoon.ca), United Kingdom (Dealmoon.co.uk), Australia (Dealmoon.com.au), France (Dealmoon.fr) and our acquisition of dazhe.de in 2019 for DE.
Target Advertiser Partner
As a shopping advisory platform, Dealmoon is interested in programs across many verticals, including Fashion, Beauty, Food, Nutrition, At Home, Electronics & Computers, Baby/Kids, Automotive, Travel, Sports & Outdoor Recreation, and Gifts. Due to our unique audience, we are able to consult with you regardless of the advertiser vertical and provide insights on a potential partnership.