Join Rakuten Advertising's attribution specialists Nick Grimwade and Jessica Henry as they unveil our latest Attribution Platform. As the digital landscape is evolving, so is our offering to ensure an accurate, unbiased view of performance across your marketing channels. Understanding and identifying key touchpoints throughout the customer journey that influence, engage and ultimately drive conversions is crucial to understanding how to maximize your investment and best reach consumers across platforms, devices & strategies. During this webinar Nick will provide a real-time demo of the new offering aimed at improving efficiency, driving increased performance and capturing incremental budget.
Key Platform Takeaways:
- Seven attribution models you can toggle between in real-time
- Custom-built Rakuten Advertising interface to support your strategic needs
- Innovative ways to dig into your data, including custom cohort analysis
