Best Paid Social Campaign with Molton Brown

Molton Brown needed its campaign to align with the 2020 goals of conversion growth and budget efficiencies. However, creativity was needed to formulate an innovative strategy to target potential customers in a way that would be sensitive enough during the current climate. The Rakuten Advertising campaign trialled new ways to reach audiences, effectively combining both manual and automated optimisations, and utilising Molton Brown’s first-party customer data. This led to a 160% YoY growth in ROAS – smashing the original 20% ROAS growth target.

The judges commented, “Clever optimisation for such a short-term campaign, with a number of hurdles including messaging related to the pandemic.”

The Best Team in Performance Marketing

The Best Team in Performance Marketing is voted for by the industry, making this one particularly prestigious. For Best Team, our commitment to team development and implementing ways of working that benefit both clients and our employees, were commended.

The judges commented, “There’s so much demonstrated – particularly to do with ways of working and team development. It’s clear they do a great job of training and retaining staff, which is seen in their retention numbers as well as the impact on client retention.”

Best Use of Programmatic with Liberty London

Liberty London and Rakuten Advertising’s display strategy goal was to demonstrate the incremental value of the channel. Partnering the best of programmatic technology with human insights and expertise, results showed that creatives using brand lifestyle imagery drove a 24% higher conversion rate than product feed-only designs. Overall, the campaign outperformed the incremental ROAS target by 19% and provided detailed and invaluable learnings to contribute to the future of Liberty London’s display marketing.

Of this win, the judges commented, “The campaign delivered strong performance results across multiple metrics.”

Ranked Best Affiliate Network by mThink

This marks our 10^th year to be recognised as the Best Performance Network, and this year, our accolades also include recognition as the Best Network for Advertisers!

mThink commented,"2020 was a year of great change but Rakuten's success with our voting panel remained the same. The consistently high ratings they have received for customer service and quality of traffic over a period of ten years and more is remarkable. Great technology, a commitment to service and the support of an innovative parent company all contribute to keeping Rakuten at the top of the pile. Rakuten also won our Advertiser's Choice award."