ABOUT THE EVENT

  • Date: September 10th,  2020
  • Time: 2:00PM - 3:00PM EDT
  • Location: Online Webinar
     

Join Rakuten Advertising and Google for a live webinar unveiling the latest industry trends in retail and e-commerce combined with top tips to help you build a successful paid search strategy for Q4.

 

Our team of experts will discuss:

  • The post-lockdown state of retail and e-commerce in the US
  • Proven search strategies supporting brands’ recovery
  • 2020 holiday trends to expect, centering on the impact of COVID-19, redundancies, and the conditions of our global economy
  • Top tips to help drive revenue and capture new customers (for lower and upper funnel)

 

Speakers:

  • Chelsea Perry, Account Manager, Rakuten Advertising
  • Steph Schmitt, Agency Development Manager, Google

Google data shows Rakuten Advertising-managed clients surpassed global industry
revenue growth in 2019 when looking at Holiday Year-On-Year:

 

RAKUTEN ADVERTISING PAID SEARCH

Reach Consumers with Full-Funnel Strategies.

Whether they are discovering new products or ready to make a purchase, motivate consumers with relevant ads and a search strategy that connects across devices and platforms in the search ecosystem, from YouTube to Shopping Ads. Your dedicated search account team will develop, execute and automate your strategy with a focus on analysis and testing. Our expert team is available to help you get the most from our Data, advanced bidding algorithms and attribution to elevate user insights. Working together and constantly optimizing, we can meet or exceed your performance goals, focus on a growing search marketing funnel and drive incremental revenue growth.

To learn more about the Rakuten Advertising Search difference, visit our webpages for Advertisers or Agencies and Partners, and register for this upcoming webinar. 

Rakuten Advertising lifts Magazines.com’s Black Friday revenue 180% YoY with Smart Shopping campaigns

 “Navigating the ever-changing landscape of paid search is complex. Maximizing wins by utilizing machine learning and AI has only been possible through our deep working relationship with Rakuten Marketing and their integrated partnership with Google.” 

— Andy Sperry, CMO, Magazines.com 

ABOUT THE SPEAKERS

Steph Schmitt, Agency Development Manager, Google

Steph Schmitt is an Agency Development Manager at Google, partnering with Google's largest digital retail-centric agencies for 6 years. She serves as a trusted digital marketing consultant to her partners focusing on driving success for their clients, and devising business growth strategies. She has a focus in omni-channel retail, e-commerce, and Google shopping. Steph holds a B.S. in Marketing & International Business from Georgetown University, McDonough School of Business.

Chelsea Perry, Account Manager, Rakuten Advertising

Chelsea Perry is an Account Manager specializing in Paid Search. She has worked at Rakuten Advertising for more than four years and has experience working in Social, Display, Affiliate and content marketing. She has worked with e-commerce and lead-gen clients in many different verticals, including beauty, fashion, technology and news media. Chelsea received her B.S. in Journalism as well as her M.A. in Mass Communication, Digital Strategy from the University of Florida.