Over the last two years, the pandemic has changed the loyalty equation for brands, presenting a new set of customer needs and expectations. Along with that change, the last two years have also been a catalyst for evolving how retailers connect with their customers and how shoppers engage with their favorite brands. Those who were once loyal brand followers are now exposed to more choices, placing more importance on the relationship between loyalty and acquisition tactics.

Join us in discussing today's evolving landscape and how Rakuten is leading the way in bridging acquisition and loyalty tactics to drive bigger opportunities for brands.

Join us as we discuss:

• How personalization unlocks customer loyalty
• Using data to bridge acquisition and loyalty strategies
• Rakuten's own customer and media strategies, and the benefits for brands