Align your influencer and affiliate marketing strategies

Rakuten Advertising and Mavrck  will team up to discuss the best ways to align your influencer and affiliate strategies to get the most out of your campaigns and accelerate the consumer journey. 

In this session, we will uncover:

How influencer and affiliate marketing support full-funnel marketing strategy

How to maximize your budget and deliver high-performing campaigns

Which brands and verticals can benefit from connecting social media to social commerce

Hear from our influencer experts

Rachael Cihlar
Full Name
Rachael Cihlar
Job Title
VP of Content Strategy
Company
Mavrck
Speaker Bio
Rachael Cihlar is the VP of Content Strategy at Mavrck with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice.

Prior to Mavrck, Rachael led social strategy at agencies and other adtech and influencer marketing software companies in Colorado. Rachael is a graduate of Clemson University and currently lives in Boulder, CO with her family.
Emili Castaneda
Full Name
Emili Castaneda
Job Title
VP of Publisher Partnerships
Company
Rakuten Advertising
Speaker Bio
As the VP of Publisher Partners at Rakuten Advertising, Emili Castañeda leads Rakuten Advertising’s influencer marketing team. With over a decade of expertise in fashion & beauty e-commerce, online marketing and client services, Emili’s experience stands out from the rest when navigating the affiliate and influencer landscape.

Prior to her current role, Emili served as the Senior Director of Strategic Accounts at Rakuten Rewards and collaborated closely with world leading clients in her role as the Senior Director of Client Services at Rakuten Advertising.