Rachael Cihlar is the VP of Content Strategy at Mavrck with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice.

Prior to Mavrck, Rachael led social strategy at agencies and other adtech and influencer marketing software companies in Colorado. Rachael is a graduate of Clemson University and currently lives in Boulder, CO with her family.

As the VP of Publisher Partners at Rakuten Advertising, Emili Castañeda leads Rakuten Advertising’s influencer marketing team. With over a decade of expertise in fashion & beauty e-commerce, online marketing and client services, Emili’s experience stands out from the rest when navigating the affiliate and influencer landscape.

Prior to her current role, Emili served as the Senior Director of Strategic Accounts at Rakuten Rewards and collaborated closely with world leading clients in her role as the Senior Director of Client Services at Rakuten Advertising.