BREAKFAST & REGISTRATION

Start your day by connecting with the leaders shaping the future of European streaming. Join us for a curated breakfast where you can exchange perspectives on the latest market shifts, meet our team, and prepare for a day of high-impact insights.

WELCOME & STRATEGIC VISION

Join our CEO as he outlines the strategic roadmap for Rakuten TV in Europe, with a specific focus on the evolving German media landscape. Discover how our commitment to high-quality content and user-centric ad experiences is driving new opportunities for content owners, advertisers and technology partners in the CTV space.

Cédric Dufour (Rakuten TV Enterprise)

KEYNOTE: THE EVOLUTION OF GERMAN CTV

Premium content is the cornerstone of a successful FAST strategy. In this session, we explore the collaborative effort behind bringing legendary German and international brands—including ARD, ZDF, and Paramount—to the Rakuten TV ecosystem. Join the discussion about the editorial and technical rigor required to curate these high-profile channels, the importance of long-term content partnerships, and how this synergy provides German audiences with the premium, lean-back experience they demand.

Gregor Fellner (Rakuten TV Enterprise)
Klaus Fendt (High View GmbH)
Frank Puscher (MEEDIA)

RAKUTEN TV: UNDER THE HOOD - THE GERMAN EDITION

(Session delivered in English)

Data is only as good as the stories it tells. In this session, we pull back the curtain on Rakuten TV’s internal viewership trends. We’ll explore the genres, viewing habits, and content preferences that define our audience. If you are looking to optimize your media buying or content strategy, this session provides the granular insights you need to align your brand with the right audience segments.

Julia Maruny (Rakuten TV Enterprise)

COFFEE BREAK & NETWORKING

A dedicated pause to process the morning’s insights.

FIRE-SIDE CHAT: THE MULTI-TOUCH SUCCESS STORY

In this session, we dissect a live multi-touch campaign executed by one of Rakuten's clients. Learn how they leveraged Rakuten TV’s unique inventory to reach high-value viewers across the marketing funnel. Discover the KPIs, the creative strategy, and the measurable outcomes that prove the effectiveness of data-driven CTV campaigns.

Jens Barczewski (Omnicom Media)

PANEL: THE FUTURE OF CTV MEASUREMENT IN GERMANY

Measurement remains the final frontier for CTV. In this closing panel, we bring together key measurement partners to discuss the path toward unified, reliable metrics. We’ll address the specific hurdles of the German market, from attribution modelling to cross-screen frequency capping, and discuss how we can move toward a more transparent and standardized ecosystem.

Frank Puscher (MEEDIA)
Jasper Sasse (XAD Spoteffects)
Oliver Huelse (AudienceProject)
Richard Collins (Innovid GmbH)

COCKTAIL & NETWORKING LUNCH

Wrap up the day with us in a relaxed setting. Join our team and fellow industry stakeholders for drinks, food and conversation. This is your opportunity to turn the day’s insights into lasting professional connections.