THE ROAD TO RECOVERY: REACHING HOLIDAY SHOPPERS IN 2020
7th October 2020
15:00 BST - 15:45 BST
In this session, we will share insights from our latest consumer research report, the Road to Recovery: 2020 Shopping Peaks Re-imagined.
The research reveals consumer insights and actionable strategies for the busiest retail quarter of the year.
How consumers intend to purchase during the 2020 peak holiday period, including how behaviours have shifted due to the coronavirus (COVID-19) pandemic.
The current consumer trends in the post-lockdown era to help improve advertisers Q4 strategy.
The revenue-driving opportunities that help better capitalise on key shopping peaks, such as Singles’ Day, Black Friday or Boxing Day to make up for lost sales caused by COVID-19.
A holistic assembly of this year’s peak season shopping trends from consumer insights to live publisher insights.
Surveying over 8,000 consumers from across Asia-Pacific, Continental Europe, the UK, Latin America, and North America, this report provides retailers with key insights into consumer buying behaviour such as:
73% of global consumers purchasing primarily online this peak season
More than 60% of consumers intend to spend during November and December
50% of households purchased more from local businesses, while 66% of consumers shopped more online
85% of consumers are open to Holiday-related advertising from brands
