DAY 1 Wednesday, May 29, 2024

8:00 AM
- 8:50 AM

8:00 AM
- 6:00 PM

Connection Room Open

The gathering place for all pre-booked meetings made via the Optimism app.

9:00 AM
- 9:30 AM

New Attendee 101

If you're a new attendee at Optimism or would just a like a refresher, join this session to learn how to make the most of your time at the event!

10:15 AM
- 11:00 AM

Card Linked Offers 101

Join our panel discussion on integrating in-store and online card-linked offers into your performance marketing mix. Rakuten will be joined by several...

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Brian Robbins

LG Electronics

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Erin Warren

Rakuten Card Linked Offers

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NIKKI YORGIADIS

GEN3 MARKETING

11:00 AM
- 12:45 PM

Product Demos

Watch the Rakuten Advertising Product team demo the latest in affiliate technology, including how we are integrating AI into our platform to drive suc...

1:00 PM
- 1:30 PM

World Class Affiliate: A True Global Approach to Affiliate Marketing.

Join our session on the intersection of affiliate marketing and global ecommerce trends. Explore insights from leading global brands on optimizing glo...

1:45 PM
- 2:15 PM

Partnerships Reimagined: Pushing the Boundaries with New and Strategic Partners.

Join us as we discuss how to make the most of your customer buying journey with influencers and strategic partnerships. Learn about new publisher tren...

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Harry Dixon

Checkmate

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Ceres Cueva

Rakuten

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Doron Ostrin

Thanks

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Jack Farina

Linktree

2:00 PM
- 3:00 PM

Pickleball 101

We are hosting our second annual pickleball tournament! Join us for Pickleball 101 for anyone looking to learn the game or refresh their skills ahead ...

2:30 PM
- 3:15 PM

Vogue Business in Conversation with Veronica Beard: Exploring the New Order of Priorities in Luxury Fashion Marketing

Vogue Business will host a fireside chat to discuss evolving consumer behaviors in luxury shopping, the impact to brand marketing and pricing strategi...

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Yasmin Li

Veronica Beard

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Anusha Couttigane

Vogue Business

3:00 PM
- 5:00 PM

Pickleball Tournament #1

We are hosting our second annual pickleball tournament! We will have two tournaments, one on Wednesday and one on Thursday. Sign-ups will take place o...

3:30 PM
- 4:15 PM

Fueling Virality: Unlocking The Potential Of Rising Creators

Whether it’s a comedian posting celebrity impressions or private chefs posting “a day in my life” videos, ultra-niche content is having a moment. Micr...

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Lindsay Jerutis

Collective Voice

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Derria Underwood

Content Creator

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Kristina McInnis

KCMCONNECT

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Arielle Berneman

Content Creator, @sweatinsd

5:00 PM
- 7:00 PM

Golden Link Awards

The Rakuten Advertising Golden Link Awards celebrates and recognizes the success and hard work of the advertisers, publishers and agencies within the ...

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Preacher Lawson

Golden Link Awards

7:00 PM
- 9:00 PM

Golden Hour

Join your fellow attendees at Golden Hour, the official Rakuten Optimism welcome party! Rakuten Optimism will transform the Main Plaza at Omni la Cost...

DAY 1 Thursday, May 30, 2024

7:30 AM
- 8:20 AM

8:00 AM
- 8:30 AM

AI for Affiliate Marketers: Learn about Rakuten Advertising’s Innovation in AI

In this presentation, we showcase the transformative power of AI within affiliate marketing. From leveraging machine learning algorithms to predict co...

8:00 AM
- 9:00 AM

8:00 AM
- 6:00 PM

8:30 AM
- 9:00 AM

Journey Innovation in Travel: Navigating Uncharted Territory with Emerging Consumer Trends.

Listen to our panel discuss the ever-changing consumer trends in travel. Hear from these industry leaders and be the first to learn emerging trends th...

9:00 AM
- 10:00 AM

B2H: Business to Human Marketing

The marketing mastermind behind Beats by Dre, Omar Johnson raised the bar on what it means to go viral, elevated influencer marketing to a new level, ...

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Omar Johnson

Beats by Dr. Dre; Opus United

10:15 AM
- 10:45 AM

Executive Remarks

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Amit Patel

Rakuten International

10:45 AM
- 11:30 AM

A Conversation with Jason Sudeikis - Interviewed by Monica Padman

Jason Sudeikis, two-time Emmy award-winning actor, comedian, producer and writer who recently starred as the buoyant optimist Ted Lasso, will be inter...

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Jason Sudeikis

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Monica Padman

Armchair Expert

11:30 AM
- 1:00 PM

12:15 PM
- 1:00 PM

How Customer Loyalty Starts with Performance Strategy

Join our panel of marketing leaders as they discuss how better customer experiences start with building data-driven, full-funnel performance strategie...

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Drew Green

Indochino

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Jillian Twaddle

Shutterfly

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Julie Van Ullen

Rakuten Rewards

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Kyndal Shewmake

JD Finish Line

1:00 PM
- 2:00 PM

The Rise of Parasocial Relationships

Parasocial relationships are a one-sided psychological bond that an individual forms with a media figure, such as a TV personality, influencer, or pod...

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Amy Jo Martin

Renegade Global

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Monica Padman

Armchair Expert

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Josh Flagg

Million Dollar Listing
 Los Angeles

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Iskra Lawrence

Influencer, Saltair

2:00 PM
- 2:30 PM

Innovate, Connect and Reward with AI

AI is the most hyped technology of the last decade. While you might feel as though you have hit a point of AI-saturation, the truth is, you probably h...

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TING Cai

Rakuten

2:45 PM
- 3:30 PM

Winning Her Business: Connect with the World’s Most Powerful Consumer Market

Women are the world's most coveted consumers because they drive 70-80% of purchasing decisions and buy for everyone in their lives. This makes for pow...

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Bridget Brennan

Female Factor

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Jenny Campbell

Kate Spade

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Bianca Gates

Birdies

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Kenny Mitchell

Levis

3:30 PM
- 3:45 PM

4:00 PM
- 5:00 PM

Pickleball 101

We are hosting our second annual pickleball tournament! Join us for Pickleball 101 for anyone looking to learn the game or refresh their skills ahead ...

5:00 PM
- 7:00 PM

Pickleball Tournament #2

We will have two tournaments, one on Wednesday and one on Thursday. Sign-ups will take place on the court. We'll host a Pickleball 101 for anyone look...

7:00 PM
- 10:00 PM

After Glow

One last hurrah! Meet us at the After Glow, where we will raise a glass to celebrate two full days of inspiration and connection. Tucked away on the U...

DAY 1 Friday, May 31, 2024