A Conversation with Jason Sudeikis - Interviewed by Monica Padman
Two-time Emmy award-winning actor, comedian, producer, and writer who recently starred as the buoyant optimist Ted Lasso will take the stage to discuss captivating audiences, the power of optimism and how to create stronger connections through storytelling.
DAY 1 Wednesday, May 29, 2024
8:00 AM
- 8:50 AM
8:00 AM
- 6:00 PM
9:00 AM
- 9:30 AM
New Attendee 101
If you're a new attendee at Optimism or would just a like a refresher, join this session to learn how to make the most of your time at the event!
10:15 AM
- 11:00 AM
Card Linked Offers 101
Join our panel discussion on integrating in-store and online card-linked offers into your performance marketing mix. Rakuten will be joined by several...
Rakuten
LG Electronics
GEN3 MARKETING
11:00 AM
- 12:45 PM
Product Demos
Watch the Rakuten Advertising Product team demo the latest in affiliate technology, including how we are integrating AI into our platform to drive suc...
1:00 PM
- 1:30 PM
World Class Affiliate: A True Global Approach to Affiliate Marketing.
Join our session on the intersection of affiliate marketing and global ecommerce trends. Explore insights from leading global brands on optimizing glo...
1:45 PM
- 2:15 PM
Partnerships Reimagined: Pushing the Boundaries with New and Strategic Partners.
Join us as we discuss how to make the most of your customer buying journey with influencers and strategic partnerships. Learn about new publisher tren...
Rakuten
Checkmate
Thanks.co
Linktree
2:00 PM
- 3:00 PM
Pickleball 101
We are hosting our second annual pickleball tournament! Join us for Pickleball 101 for anyone looking to learn the game or refresh their skills ahead ...
2:30 PM
- 3:15 PM
Vogue Business in Conversation with Veronica Beard: Exploring the New Order of Priorities in Luxury Fashion Marketing
Vogue Business will host a fireside chat to discuss evolving consumer behaviors in luxury shopping, the impact to brand marketing and pricing strategi...
Veronica Beard
Vogue Business
3:00 PM
- 5:00 PM
Pickleball Tournament #1
We are hosting our second annual pickleball tournament! We will have two tournaments, one on Wednesday and one on Thursday. Sign-ups will take place o...
3:30 PM
- 4:15 PM
Fueling Virality: Unlocking The Potential Of Rising Creators
Whether it’s a comedian posting celebrity impressions or private chefs posting “a day in my life” videos, ultra-niche content is having a moment. Micr...
Collective Voice
Content Creator
KCMCONNECT
Content Creator, @sweatinsd
5:00 PM
- 7:00 PM
Golden Link Awards
The Rakuten Advertising Golden Link Awards celebrates and recognizes the success and hard work of the advertisers, publishers and agencies within the ...
Golden Link Awards
7:00 PM
- 9:00 PM
Golden Hour
Join your fellow attendees at Golden Hour, the official Rakuten Optimism welcome party! Rakuten Optimism will transform the Main Plaza at Omni la Cost...
DAY 1 Thursday, May 30, 2024
7:30 AM
- 8:20 AM
8:00 AM
- 8:30 AM
AI for Affiliate Marketers: Learn about Rakuten Advertising’s Innovation in AI
In this presentation, we showcase the transformative power of AI within affiliate marketing. From leveraging machine learning algorithms to predict co...
8:00 AM
- 9:00 AM
8:00 AM
- 6:00 PM
8:30 AM
- 9:00 AM
Journey Innovation in Travel: Navigating Uncharted Territory with Emerging Consumer Trends.
Listen to our panel discuss the ever-changing consumer trends in travel. Hear from these industry leaders and be the first to learn emerging trends th...
9:00 AM
- 10:00 AM
B2H: Business to Human Marketing
The marketing mastermind behind Beats by Dre, Omar Johnson raised the bar on what it means to go viral, elevated influencer marketing to a new level, ...
Beats by Dr. Dre; Opus United
10:15 AM
- 10:45 AM
Executive Remarks
Rakuten International
10:45 AM
- 11:30 AM
A Conversation with Jason Sudeikis - Interviewed by Monica Padman
Jason Sudeikis, two-time Emmy award-winning actor, comedian, producer and writer who recently starred as the buoyant optimist Ted Lasso, will be inter...
Armchair Expert
11:30 AM
- 1:00 PM
12:15 PM
- 1:00 PM
How Customer Loyalty Starts with Performance Strategy
Join our panel of marketing leaders as they discuss how better customer experiences start with building data-driven, full-funnel performance strategie...
Indochino
Quill
JD Finish Line
Shutterfly
Rakuten Rewards
1:00 PM
- 2:00 PM
The Rise of Parasocial Relationships
Parasocial relationships are a one-sided psychological bond that an individual forms with a media figure, such as a TV personality, influencer, or pod...
Renegade Global
Armchair Expert
Million Dollar Listing Los Angeles
Influencer, Saltair
2:00 PM
- 2:30 PM
Innovate, Connect and Reward with AI
AI is the most hyped technology of the last decade. While you might feel as though you have hit a point of AI-saturation, the truth is, you probably h...
Rakuten
2:45 PM
- 3:30 PM
Winning Her Business: Connect with the World’s Most Powerful Consumer Market
Women are the world's most coveted consumers because they drive 70-80% of purchasing decisions and buy for everyone in their lives. This makes for pow...
Female Factor
Kate Spade
Birdies
Levis
3:30 PM
- 3:45 PM
4:00 PM
- 5:00 PM
Pickleball 101
We are hosting our second annual pickleball tournament! Join us for Pickleball 101 for anyone looking to learn the game or refresh their skills ahead ...
5:00 PM
- 7:00 PM
Pickleball Tournament #2
We will have two tournaments, one on Wednesday and one on Thursday. Sign-ups will take place on the court. We'll host a Pickleball 101 for anyone look...
7:00 PM
- 10:00 PM
After Glow
One last hurrah! Meet us at the After Glow, where we will raise a glass to celebrate two full days of inspiration and connection. Tucked away on the U...
DAY 1 Friday, May 31, 2024
9:00 AM
- 9:50 AM